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FAQs

If you'd like more information about any of the information provided here and how Televerde can deliver high-value, actionable market insights and help you achieve your customer acquisition goals , call us at 888-925-7526 or contact us via email at info@televerde.com.

• I heard other marketing services companies do what Televerde does, so why should I use Televerde instead of other firms?
• What processes and methodologies do you use?
• Televerde claims it's the "knowledge leader" with regard to IT/high-tech marketing, lead generation, lead management, etc. How can you make that claim?
• There are lots of automated solutions available for contact and sales lead management, so what makes Televerde's solutions any better?
• I have a sales support team and a full-service marketing team available to coordinate my company's lead generation, lead management, event recruitment and sales support programs, so what added value can Televerde provide?
• We have our own customer and contact call center, so why can't I just engage them to implement our lead generation strategies?
• What is "Actionable Market Intelligence" and why is it important for me to place value on this outcome of working with Televerde?
• What are some of the "right practices" that Televerde recommends to its clients?
• What makes Televerde's call center staff better than the staff at other call centers?
• Does Televerde create scripts for its call center staff to use during their dialogs with contacts or is script-writing the client's responsibility?
• My company is not in the high-tech/IT sector, so are your services not well-suited for my needs?
• How many calls does it take to generate each lead, appointment or event registrant?

I heard other marketing services companies do what Televerde does, so why should I use Televerde instead of other firms?
Here are just a few of our key differentiators... We've been engaged in high-level dialogs with your markets for more than 12 years, so we know a lot more than other marketing services companies do about your prospects' purchasing plans, technology strategies, pains, etc. Our performance-based pricing model is also a unique difference between us and other companies because the ability to pay for only the qualified leads you want makes a tremendous difference in being able to plan better for your marketing spend and valuing your ROI. And, our industry-leading low turnover rate coupled with our continuous staff training result in an unequalled level of intellectual capital and institutional memory that produce incredibly better results for our clients.

What processes and methodologies do you use?
The integration of our processes and methodologies is uniquely sophisticated. We deploy proven dialog-based marketing techniques that enable us to collect high-value, up-to-the-moment, reliable information with every market touch opportunity. This information is carefully stored in our database so it's easily retrievable, analyzable and useful for a variety of your sales and marketing applications. Another critical methodology is our ongoing training initiative which assures that every member of our market outreach team has access not only to the most current information available about your markets, but that they also have an in-depth understanding about the most effective market dialog strategies and techniques. Our reporting tools are also a vital component of our integrated processes in that we provide 24/7access to the critical data you need in ways that are most meaningful and useful to you.

Televerde claims it's the "knowledge leader" with regard to IT/high-tech marketing, lead generation, lead management, etc. How can you make that claim?
After more than 12 years of high-level dialogs with senior executives at IT/high-tech companies; carefully storing, updating and trending the insights they provide; generating highly qualified sales leads for hundreds of companies; tracking and managing the condition of thousands of leads; and achieving a variety of other complex sales and marketing goals for our clients, we have earned our reputation as the knowledge leader! We're continually evolving and enhancing our knowledge, practices, insights, methodologies and service capabilities to meet our clients' ever-changing needs. While many companies view lead generation, lead management and related services as commoditized, Televerde provides these services in an entirely different way and on a level that far surpasses the capacities of our competitors. This has resulted in our position as a trusted strategic advisor and partner to our clients.

There are lots of automated solutions available for contact and sales lead management, so what makes Televerde's solutions any better?
While there are many automated "solutions" available, at the end of the day it's human intervention that makes the difference. Automated solutions are not as intelligent as they need to be to meet the sophisticated demands of true lead management, and it's likely that they may never be. While technology advancements have enhanced the lead management and contact management process, they are not the panacea many have hoped that they would be in that they cannot intelligently track continually changing lead conditions and variables. That's why Televerde's dialog-based marketing techniques, customer interaction strategies, integrated methodologies, continuous training, unduplicated market insights and reporting tools are so important.

I have a sales support team and a full-service marketing team available to coordinate my company's lead generation, lead management, event recruitment and sales support programs, so what added value can Televerde provide?
As capable as many companies feel their sales and marketing staff is, in many cases lead generation, lead management, and related functions are not core competencies. In fact, it's a highly specialized skill set that is usually unattainable by many companies with sales and marketing teams that are tasked with multiple priorities and functions. Televerde has mastered these skill sets, and it's a mastery that has been acquired and honed over more than 12 years of practice. We're better at it because it's all we do and we're always in learning mode. We are inventing and implementing best practices that other companies just don't have the time or the resources for.

We have our own customer and contact call center, so why can't I just engage them to implement our lead generation strategies?
Customer and contact call centers are generally quite good at responding to customer inquiries and complaints, but proactively providing information to prospective customers is an entirely different skill set where core competencies can make all the difference between just generating a suspect vs. producing, nurturing and converting a highly qualified sale lead. The dialog needed with a current customer is just not the same as the dialog required to recognize and engage a prospective customer, and the best sales- and marketing-driven companies acknowledge and embrace this difference. Televerde has advanced core competencies and brings proven best practices to the table.

What is "Actionable Market Intelligence" and why is it important for me to place value on this outcome of working with Televerde?
Knowing something about your market, even knowing a lot of things about your market, is different from knowing the right things about your market. What are their pains and needs? What are their technology purchasing plans? What technology infrastructure do they already have in place? Who influences and who actually makes technology purchasing decisions? What is their budget cycle? When are technology purchasing decisions made? How visible is your brand within your target market? The answers to these questions comprise more than just information - they represent insight, strategic intelligence, marketing wisdom, the golden ticket! Televerde is as much in the customer acquisition business as we are in the actionable market intelligence business but useful insights translates into customer acquisition success. When in the right hands and acted upon appropriately, market intelligence is redeemable for sales revenue!

What are some of the "right practices" that Televerde recommends to its clients?
A "right" practice is different than a "best" practice. What's best for one company may not be the best for another company, so when we consult with and advise clients, we do so in that context. Many marketing services companies are quick to point out a need for fully integrated market contact strategies - frequent email, phone calls, direct mail, premiums, events, white papers, etc. - and claim it's a best practice. However, while we recognize a need for integrated marketing strategies we also know that not every budget can accommodate this approach and we also know that in all cases a target market blitz isn't always necessary; in fact, it can be a wasteful spend of precious marketing dollars. Examples of our "right" practices include a collaborative approach to identifying target markets, analysis and application of available market insights, assignment of lead conditions and appropriate touch strategies for each condition, lead win-loss analysis, client data collaboration, continuous reporting, ongoing consultation, performance-based pricing, lead pilot programs, careful scripting, clear lead criteria definition, and endless staff training.

What makes Televerde's call center staff better than the staff at other call centers?
For many call centers - in fact for almost all call centers - staff turnover is an issue, a major issue. It results in a continual cycle of intellectual capital drain and a constant need for training on even the fundamentals of dialog-based marketing. But because of our proven business model, staff turnover is a non-issue. Our training is focused on building enhanced skill sets rather than creating elementary capabilities. Our training is continual, deep and sophisticated. We teach advanced dialog techniques, identifying executive pain points, sales opportunity spotting, identifying right contacts, and much more. Our call center staff is trained in the techniques of VITO™ Selling and they proactively seek out advanced training at every opportunity. And we continually test against what we train to ensure that what we teach, we use.

Does Televerde create scripts for its call center staff to use during their dialogs with contacts or is script-writing the client's responsibility?
Televerde creates scripts and talking points for all call campaigns. Our impressive scripts are typically developed with collaborative input from our clients, but we also have the expertise and experience to develop and refine scripts without client input and in fact are often asked to do that due to the level of client trust we've fostered. Scripts are tested in pilot programs, then refined to reflect new market insights. Script-writing is a critical core competency for Televerde.

My company is not in the high-tech/IT sector, so are your services not well-suited for my needs?
Although we have a high-tech/IT sector specialty, we have also generated excellent results for clients in other sectors as well using our proven market outreach, dialog-based marketing, script-writing, database marketing, training, analysis and reporting techniques. Our methods and processes are highly leverageable for a variety of markets.

How many calls does it take to generate each lead, appointment or event registrant?
Although dialog-based market outreach is a discipline, there are a variety of variables which make it challenging to predict exactly how many calls will generate a lead, appointment or event registrant, including finding the market sweet spot, identifying and speaking with the appropriate contact, asking the right questions, the prospect's needs at the time we speak with them, to name just a few. There are also different qualification levels for leads, appointments and event registrants that are based on the 'sales readiness' of each. After more than 12 years of engaging in high-level dialogs with your market, we've developed a unique ability to gauge and predict the level of outreach needed to generate our clients' desired results, but it's not an exact science. Our pilot programs are intended to help us and our clients more accurately set expectations regarding the outreach effort needed to generate results.

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