I recently sat down with Jesse Scardina from TechTarget’s SearchCRM site to talk about how to incorporate customer experience technology into marketing. Jesse and I had a good exchange about how the CMO role has changed, the importance of incorporating the right technology and remembering to include the human element.
The marketing technology stack is already overflowing and new technology is coming into the market daily. I firmly believe it’s incumbent upon the CMO to remember that people buy from people and that conversation is a very important part of the sales process.
I’d love to hear your answers to the questions posed by Jesse. Let’s continue the conversation on Twitter and LinkedIn!