Veteran executive to drive product vision and strategy for global demand generation sales and marketing leader
(April 11, 2018 – Phoenix, AZ)
Televerde, the global sales and marketing solutions provider, has appointed Cathy Wright as its vice president of product management. Ms. Wright, an experienced information services, software, and services product leader, will drive the Televerde’s product strategy and vision to expand the value of the products and services offered to clients.
“Cathy is a strong product strategist who knows the value of staying focused on client need, revenue growth and profitability,” said James Hooker, CEO of Televerde. “Cathy’s comprehensive, cross-functional and strategic approach to product management is a great complement to our team at Televerde and I’m excited about the insight she’ll inject into our product and services offerings.”
Cathy joins Televerde with more than 20 years of experience in Product Management leadership roles, experience that will be highly valuable to the company as it formalizes its approach to product management to be more agile, innovative and scalable. Prior to Televerde, Cathy served as the Vice President of Products at The Red Flag Group and as the Director, Product Management at Wolters Kluwer CCH. Cathy previously held senior product leadership positions at Dun & Bradstreet, The NPD Group, and iMarket. Cathy has a BA in Quantitative Economics from Kalamazoo College in Michigan.
“Televerde is extremely focused on performing at the highest levels for its customers, which is imperative for our ongoing success,” said Ms. Wright. “I am delighted that Televerde has decided to expand its leadership in the sales and marketing solutions space by investing more in product management so we can better prepare Televerde to deliver value to clients with new and evolving solutions.”
Televerde has office locations in North America, South America, Europe and Australia. Companies everywhere are faced with ever-changing, complex technologies in marketing automation, big data analytics and CRM. Excelling at both the sales and marketing sides of the equation, Televerde leverages technology, strategic engagement planning, data intelligence and integrated teleservices with a unique delivery model.
Televerde is a global demand generation company that provides sales and marketing solutions designed to acquire new business and accelerate revenue. Founded in 1995, the Company serves as strategic partners for our clients, dedicated to delivering exceptional results from the moment leads enter the sales pipeline to close. By offering proven solutions in the areas of marketing technology services, strategic engagement planning, data intelligence, demand generation, teleservices and inside sales, Televerde has helped a wide range of large and mid-sized companies around the world generate over $8 billion in revenue. To learn more, visit www.televerde.com.
Mockingbird Communications for Televerde
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