That’s right. Your calendar isn’t lying to you. It’s February already. If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. And right on the heels of that is the 2018 event season.
One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.
The event, being hosted by our friends at Demand Gen Report from February 19 – 21 in Scottsdale, AZ at the Fairmont Princess Resort, is far more than an opportunity to enjoy sunny skies and great networking. We know from years past that the event really brings together thought leaders and practitioners in the content, demand generation and sales fields.
If you are a performance marketer dealing with a complex B2B sales cycle, you really should make the trip.The presentations always provide tangible takeaways to help us do our jobs better, and, the real-world case studies are not only evidential proof of programs working – they are inspiring too.
Televerde is bringing its award-winning approach to sales, marketing and content to the event in two sessions on Feb 19 and one on Feb 21. In both of these sessions, you’ll get a bird’s-eye view into how we layer human interaction into best-of-breed integrated campaigns that drive better lead quality and richer customer experiences. If you attend, we’d love to see you at one session, all three sessions, or the Televerde booth:
Monday, February 19th: Workshop @ 11am MT
Session Title: Account Based Marketing to Account Based Selling: Building Personal Connection into Your Buyer’s Journey
Speakers: Michelle Cirocco, Head of Marketing and Ashly Hughes, Director of Demand Generation, Televerde
Monday, February 19th: Case Study @ 2:30pm MT
Case Study Title: The Next-Generation Sales Development Team: A Force For Stronger B2B Relationships & Revenue
Speakers: Michelle Cirocco and Tracy Eiler, CMO, InsideView
Wednesday, February 21th: Sales Session @ 10:25am MT
Session Title: What Sales Wants From Marketing
Speakers: Dawn Coppens, VP of Sales and Celeste Jacroux, Director of Marketing Communications, Televerde
We hope to see you there!