Your company puts a lot of time and effort into creating quality content for digital demand generation campaigns, making it important that you use it to its fullest extent. Maximize your reach with our creative tactics for transforming and recycling your content.
Digital demand generation marketers are creating more content than ever before, leading to an increase in repurposed content. When deciding to revamp an old content piece there are a few important factors to consider: Is it still relevant? Was it popular the first time it was published? Did it receive a high volume of traffic? If you answered yes to these questions, then it is a good indicator that it will be successful across other mediums.
While sharing content on social media is always a good idea, the content recycle doesn’t stop there! Create a SlideShare presentation out of a popular blog post, making it easier for readers to digest on the go. Turn a how-to guide into an infographic, appealing to the large volume of visual learners. Simplify a complicated topic by creating a video. High quality pieces that can be expanded upon, updated and upcycled are all perfect for creating new valuable content without doubling your work.
Still not convinced you should be repurposing content? Check out our infographic below and learn more about the benefits of sharing across various channels.
What is your favorite way to repurpose content? Give us a tweet @televerde or leave a comment on our LinkedIn! Want to hear from one of our experts on the benefits of demand generation solutions? Contact us today.