Michelle Cirocco Discusses “How to Turn ABM into ABS” on Conex Podcast

“A good account-based marketing strategy should be delivering multiple leads within the same organization and providing a complete picture of this strategic account that’s going to result in a long-term relationship for the company.”

Michelle Cirocco, Head of Global Marketing at Televerde, joins Randy Frisch from Uberflip on Conex: The Customer Experience Show podcast where she explains the importance of content and the human touch in account-based programs. She discusses further how the ABM to ABS process is successful when the right people within an organization are recognized and engaged in thorough conversations involving topics that are most important and meaningful to their roles.

Listen to the podcast here (36 mins) >>

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