Televerde and Marketo® Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies also to bring turnkey SDRs-as-a-Service to joint customers leveraging the Marketo Engagement Platform

(August 21, 2018 – Phoenix, AZ)

Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders.

Marketo and Televerde are also announcing the launch of SDR-as-a-Service, which is designed for joint customers that have unique sales development needs varying by region or segment, enabling them to benefit from a turnkey partner who can scale up or down with their businesses’ needs. This service will be implemented by Televerde’s world-class team of sales development experts (SDR), leveraging the Marketo Engagement PlatformTM.

“Marketo is an industry leader for a reason. As a Marketo customer, our SDRs will now be using a world-class marketing automation platform to increase our clients’ revenue and demand generation programs,” said Vince Barsolo, senior vice president of operations at Televerde. “This partnership is an important step in further advancing the work Televerde does for its clients – including Marketo – by integrating best-in-class technology into Televerde’s outbound sales development campaigns.”

By working with Marketo, Televerde benefits from best-of-breed technology from a company delivering the most powerful engagement platform and innovation ecosystem available for enterprise marketers. In Televerde, Marketo has found a partner that brings industry best practices in lead development. The two organizations plan to launch SDR-as-a-Service jointly starting this fall in high-growth regions, such as Latin America and Asia Pacific, while maintaining consistent branding, processes, and values for their customers.

“Televerde has trained and built one of the strongest, SDR teams in the world, which will skillfully use its talents to drive global demand for Marketo,” said Sarah Kennedy, chief marketing officer at Marketo. “Combining Televerde’s talented people with the Marketo Engagement Platform will drive greater revenue and more successful campaigns for both of our companies globally.”

Televerde will also use Marketo Sales Engage, which increases sales productivity by empowering sales representatives with a single workflow for more automated and personalized inbound and outbound engagements, giving them more time to serve customers. The partnership between Televerde and Marketo will include the United States, Europe, Latin America, and Australia.

About Televerde
Televerde is a global demand generation company that provides sales and marketing solutions designed to acquire new business and accelerate revenue. Founded in 1995, Televerde serves as a strategic partner for its clients, dedicated to delivering exceptional results from the moment leads enter the sales pipeline to close. By offering proven solutions in the areas of demand generation, sales, partner marketing, and customer retention and care, Televerde has helped a wide range of large and mid-sized companies around the world generate over $8 billion in revenue. To learn more, visit

About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit

Media Contacts:
Jennifer Jewett
Mockingbird Communications
+1 617 913 2404

Lydia Chou
Public Relations Manager

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