What Makes ABM so Compelling?

Mich Stutz, Televerde’s Head of APAC Operations, was invited to write a guest blog for CXFocus, an Australian magazine aimed towards providing insights on customer experience and digital disruption. In his piece, Mich helps to define account-based marketing (ABM) and account-based selling (ABS) and focuses on the importance of alignment and collaboration between each of the organization’s departments for account-based strategies to be successful.

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