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Our client is a global market and technology leader in business software, but their account executives didn’t have the time to allocate to target and nurture key accounts. To increase the penetration into the retail sector, Televerde and our client piloted an account-based marketing (ABM) program. Read how they focused on three fundamental components of an account-based strategy that resulted in 103 net new accounts and nearly $3M in pipeline, including 12 target accounts, in a matter of weeks.All Resources
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