Better Data for Better Marketing Outcomes

Most marketers are well versed in the creative aspects of the craft, but when it comes to words like data and analytics, many are still intimidated or not interested at all. Modern marketers need to embrace a data-driven approach and get comfortable with the harder discipline that comes with it – data literacy. In order to be successful, marketers must understand and quantify human behavior. Data helps us do this. It’s not just a helpful tool, but a necessity. It’s time to stop resisting and make nice with marketing analytics! Data powers a consumer-centric approach, which means It’s not going anywhere. Watch Mark Bedard, VP of Sales at DemandMatrix, and Deanna Ransom, former Global Head of Marketing, at Televerde, as they discuss how to drive better business decisions through data.

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