How to Catch Up with Your Sales Targets When You’re Falling Behind

Sales targets are an essential aspect of any business. By setting goals and checkpoints, sales teams stay on course for lead generation and sales growth.


Targets keep people motivated and help salespeople manage time and priorities to turn a profit for their company. With careful strategizing, sales targets can be highly motivating and a positive tool to achieve success.


However, when salespeople fall behind and don’t meet sales targets, these objectives can have the opposite effect. They can be discouraging, demoralizing, and lead to feelings of failure and inadequacy. But a missed sales target doesn’t have to be detrimental. In fact, it can be a great opportunity to assess the goal setting process and find ways to improve sales techniques.


Salespeople who fall short of their goals shouldn’t feel defeated. With a positive approach and some extra support, sales teams can conquer their shortcomings and achieve great success for themselves, their team, and their organization.

Download this eBook today for five ways to bounce back from missed goals:

  • Identify the Why – It’s important to get to the root of the problem to understand how it can be resolved.
  • Establish an Environment of Teamwork – A salesperson should be able to seek support as soon as they realize they won’t meet their deadline. This allows another team member to lend a hand and keep the company from losing money.
  • Anticipate Your Next Move – Strategic planning is essential to setting and achieving sales goals. Forecasting enables salespeople to assess the pipeline and plan their approach accordingly.
  • Set New Goals – New goals help refresh a sales team and keep everyone motivated to strive for excellence.
  • Seek Outside Help – Sometimes, a team can be too close to a problem to accurately provide a diagnosis. That’s when it’s helpful to bring in a third party for a fresh perspective.

There are multiple factors involved in setting and achieving sales goals. Some things are in your control, like how many calls you’re willing to make, and how much research you conduct to identify the right audience. However, many things are out of your control, like the state of the economy or a sudden global pandemic. With these five tactics, you’ll be prepared for whatever comes your way ensuring your sales team stays on track to hit revenue goals.

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