Imperative Marketing Analytics for the Modern Marketer

By now you’ve probably heard the term ‘modern marketer’ thrown around quite a bit, but what makes a marketer modern? A superior knowledge of marketing analytics and data literacy are two musts for marketers. Fred Isbell, Research Director at Dresner Advisory Services and Deanna Ransom, former Global Head of Marketing at Televerde discuss marketing analytic wisdom for modern marketers. Watch this episode and learn how to use marketing analytics to increase data literacy, become a data- and insight-driven marketer and embrace the role of the marketing technologist.


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