Rebooting the Marketing Organization: Making Marketing Accountable for Revenue

Marketing organizations need to be held accountable for driving revenue and business objectives. We need to shift our focus from measuring activity to measuring sales cycle velocity, deal size growth, retention rates, lifetime value, margin growth, and other KPIs related to revenue and profitability. Kristina Jaramillo and Eric Gruber have a conversation with Deanna Ransom on how the role marketing can play in helping sales and customer success teams shape and re-shape buying behavior, so larger deals can be won, revenue can be protected, and accounts can be penetrated. Download this podcast and learn where disconnects between sales, marketing, and revenue generation exist and how we need to reboot the marketing organization, so marketing is accountable for revenue.

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