We are just days away from our third SiriusDecisions Summit Europe and we’re excited to be a Platinum sponsor. With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true. Human interaction continues to be the differentiator in the digital age. This is especially true in Europe, where relationships are sewn into the fabric of business.
Check out our breakdown of some can’t-miss sessions:
Day 1 – Wednesday, 4 Oct
Client case studies are the focus of Wednesday’s activities, including a fantastic story about a company’s transformation by our client, Avaya. With all sales and marketing leaders facing digital transformation, you will be able to relate to a story about a company having to rethink its business model.
And if you want to learn how to implement an ABM strategy like Avaya, head over to the Televerde session, The ABM Balance: Automation, Digital, and the Human Touch in the Monarch Suite at 1 pm. In this session, we’ll walk you through the process we recommend to our clients that converts prospects to paying customers.
Attend the session, or stop by our booth (booth #3) to discuss your challenges. You can meet our management team, including Ray Kemper, Jim Thorburn, Michelle Cirocco and Morgan Jones – CMO, CSO, VP of Client Success and our European GM respectively, along with additional members of our European and US teams.
Day 2 – Thursday, 5 Oct
Kick off day 2 with beginning sessions before choosing a track. The folks at SiriusDecisions really outdid themselves with sessions in Demand Creation, Sales, Channel Marketing, Product Marketing, and Marketing Operations.
A couple of interesting sessions that are being talked about within Televerde are:
- Operationalising the Channel Demand Waterfall
- Sidestepping Misdirection: Conducting an Effective Business Review
- Next Generation Partner Enablement: Architecting for Excellence
- Leveraging Data to Power Account-Based Marketing
And of course, everyone’s favorite topic:
- Powering Demand through Privacy and Preference Management (in fact, you should stop by our booth if this is a concern of yours)
If you’re heading to any or all of these, let us know and we’ll save you a seat. And always take some time to check out the Marketplace. We’ll be at Booth #3 in the Marketplace. Come by to meet the team and a chance to win an Amazon Echo and JBL Wireless Speakers.
We look forward to seeing you!