generated and tracked.
value of leads generated.
from dealership channel.
The increased visibility into the buyer process has given the company the ability to track conversion rates and marketing ROI.
Tying the email and content engagement to dealer revenue has enabled smarter business decisions, more investment, more leads and bigger deals. This solution also enabled them to implement a consistent buyer experience along with information and predictability for their dealers.
By implementing modern marketing processes, our client was able to track their marketing efforts, realize a strong return on their investment, and create a $36 million opportunity pipeline.
“We evolved from running event-based, batch-and-blast email marketing to targeted, persona-specific campaigns. This resulted in higher email and content engagement and the ability to connect marketing efforts to revenue.”
– VP of Marketing