Eloqua Enhancements: What the Cloud Connector updates mean to you

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With recent Eloqua enhancements, the legacy Cloud Connector/Cloud Components App framework is being sunset. This can only mean one thing… forward motion is in play. Immediately after the acquisition of Eloqua by Oracle, we saw little changes within the Oracle Eloqua Platform. Fast forward to now, and the changes are starting to take hold. Here are a few highlights of the Applications platform within Oracle Eloqua:

As an Eloqua User
As a user, there are two critical dates related to the decommissioning that you should be aware of:

  1. After July 1st, 2016, you will no longer be able to add new instances of pre-existing Cloud Connectors or Cloud Components to your Eloqua10 Campaign Canvas or Landing Page. Only Apps built on the new framework can be used in your new Eloqua10 Campaigns and landing pages.
  2.  After December 31, 2016, if campaigns or landing pages still contain instances of these older Cloud Connector and Cloud Component services, they will cease to function as intended until those references are removed.

For example, if you are currently using the “Send to Cloud Connector” step in your campaigns via the Canvas, or Cloud Components on E10 Landing Pages, it is recommended that you start to update the apps in use within your existing campaigns and landing pages as soon as possible.

To begin the transition, identify which Apps are currently being used in your campaigns, and check out this Eloqua Apps Cheat Sheet to find out what’s new and what’s being discontinued. If the App you use has an updated version on the new framework, go ahead and replace it. It can be a little confusing as not every new App is available yet, and others are being discontinued forever. The good news is that you have at least until the end of the year before they no longer function properly. That should give you plenty of time to either scout out a replacement App or put a plan in place to completely phase out the discontinued App. For more information on how to manage your Apps moving forward, visit the Apps section on the Oracle Eloqua Help Center.

Remember, you can find the most up-to-date version of your favorite Apps at the Oracle Cloud Marketplace.


If you are worried about your Cloud Connectors in Program Builder, don’t be. As of right now, the use of Cloud Connectors within Program Builder remains the same. However, there are big changes ahead with the upcoming release of the new Program Canvas, which will feature more flexible options and the new types of AppCloud apps. In a near future post, we will do a deep dive into the features that the new Program Canvas will support.

As an App Provider
Oracle Eloqua is moving forward with the decommissioning of the E10 platform extension points, Cloud Components and Cloud Connectors.

With the release of the AppCloud Developer framework, developers will have access to enhanced features not previously available. This will provide developers with a more simplified installation process, enhanced security features and ability to test Apps in Eloqua prior to releasing to the public.

IMPORTANT: After December 31st, 2016, campaigns or landing pages still containing these features will be cease to function. Additional information can be found on the Oracle Eloqua developer Help Site, found here AppCloud Development Framework.

As always, share your questions with us by tweeting @televerde, or comment on our LinkedIn page. To get in touch with one of our certified Eloqua consultants, contact us today.


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