I bet if you looked in your inbox right now, you could probably find one or two emails that you will delete without looking at them. You know what I’m talking about. Those emails where you don’t know the sender, yet in the subject line they are asking for a referral, or a request to take a survey, or any number of intrusions that don’t pertain to you. We all know these are spam, sent from lists purchased by a third party, and with little regard to segmentation or need.
In the US, 89% of marketers said email was their primary channel for lead generation. But that’s not the case in all countries. You may have seen a lot of articles lately mentioning GDPR, a new set of privacy regulations set to take effect next year in Europe. As Televerde’s Privacy Lead, I’ve certainly been studying the new regulations and what their effect will be on our clients and our own Televerde marketing efforts. There are many guides out there to help you understand the implications and precautions that companies need to take and we’ve read most all of them. Some good ones are here, here, and here.
At Televerde, we take pride in helping our global clients understand the privacy guidelines of all the countries we support. New data privacy rights further protect an individuals’ right to privacy and enact hefty punishments for companies that do not follow the laws. And lack of awareness is not a defense. Many countries don’t distinguish between an individual or business when it comes to privacy.
Will this make marketing and sales more difficult in the future? With the right demand generation strategy, it does become more complex to navigate. But Televerde is prepared to help you each step of the way. To find out if your demand generation strategy meets data privacy regulations, give us a call.