Cold calling is both an art and a science. Even when you have a skilled person with expert knowledge of your solution on one end of the line, there are some tactics you can rely on to yield better results from your cold calling efforts.
It can often seem that persistence and perseverance win the day, but this too often leads to burned out, unhappy sales reps. There is a better way to cold call. At the end of the day, what matters more? The number of attempts your sales representative makes, or the number of deals they were able to close?