Cybersecurity is all over the news these days and was the main focus of the annual 2017 RSA Conference in San Francisco. As my team assembled to evaluate the week of activities, the comment that best summarizes it for me was “Whew! That was intense!”
The show – which is one of the premier security events of the year – is massive. This year it had an expanded campus, which encompassed most of the Moscone Center conference hall and part of the nearby Marriott Marquis hotel. Why so big? Because information security, which has always been an important area of focus, has exploded. Continuing to grow in frequency and sophistication, security threats target businesses of all sizes. Protecting a business has become a business issue and the discipline has found a seat at the C-Suite table, with more organizations appointing a chief security officer (CSO) or chief information security officer (CISO).
So, why was Televerde, a sales & marketing services company, attending a security event? Because security is one of our key vertical industries. Televerde works with a number of large B2B security vendors – some of whom exhibited at the show – to improve their demand generation programs and accelerate their sales process. And after attending the event, we saw first-hand that security companies are working harder than ever to engage with their customers and connect with prospects, which is exactly what we’re helping them do.
In addition, I hosted a luncheon focused on the “The Power of Sales & Marketing Unity: Driving results through the sales pipeline’. We hold sales and marketing workshops with our clients and there’s a host of new challenges to alignment these days. If you’re as inspired as we are on improving the alignment between these two groups to drive an effective and efficient pipeline, take a look at our impactful presentation.
After a week of sessions and conversations, we can say that the RSA Editorial Team had it right when they said the kick-off of the show was anything but “a case of the Monday’s.” Between high-energy keynotes to informative sessions that sprawled through the expanded campus our eyes were opened to just how much is happening in the information security space. Vendors of all sizes were there marketing broad solutions and niche offerings; there was room for all of it with the industry growing at such a rapid pace to fill the market need.
Some of our favorite things to see other than our own clients, included:
- The Cloud Security Alliance Summit brought more than 1,300 leading security experts and cloud providers together to talk about governance on a global scale, trends, the threat landscape and more.
- Thrilling – if somewhat scary – commentary from the best and brightest in the industry on what tomorrow brings from a security standpoint. Dr. Hugh Thompson, chief technology officer at Symantec, was just one example of the best security minds in the industry sharing what they know about upcoming threats and how to prevent them.
- The Innovation Sandbox in which 10 startups got a few minutes to pitch their business and convince a judging panel that they are the hottest – and most needed – thing in security.
- The RSAC CyberSmart Parents Education Workshop “The Always-On Generation & the Evolving Digital Landscape.” We don’t work with consumer programs, but we think everyone can agree that educating and protecting the next generation about online threats and their response to them is a good thing.
Our week at RSA was fantastic and we walked away feeling more committed than ever to helping B2B information security companies connect with their customers and engage with their prospects in a meaningful way. Accelerating Sales Awaits!