$2.5+million

pipeline increase

69%MQL

to SAL conversion rate

Increased

brand recognition

The
Background

lifeIMAGE, a leading provider of cloud-based Medical Image Exchange technology, provides a network that securely connects users and systems for an instant electronic connection. The lifeIMAGE network makes an organization’s imaging practices more accountable, allowing them to thrive under new reimbursement models and meet strategic initiatives that ensure that all care providers and referrers can see the whole patient picture.

As an innovator in their space, lifeIMAGE was new and having difficulty identifying their sweet spot in the market. Their low brand recognition resulted in frustration within the inside sales ranks.

Challenges

  • Lacked brand recognition as medical technology innovators
  • Struggled to identify their sweet spot in the market
  • Little to no resources to increase sales pipeline

The Solution

Televerde Services

  • Data Intelligence
  • Lead Development
  • Sales Development

To better understand the industry and total addressable market where lifeIMAGE provides the most value, we first needed to identify their target customer. To accomplish this, we brought our data intelligence solution to the table. Through in-depth research, we drilled down on the known target audience and uncovered additional personas and industry segments.

We then turned our attention to the attrition and its effect on lead volume. lifeIMAGE utilized a team of lead development representatives to increase lead flow, using SiriusDecisions-defined lead criteria. To nurture leads that developed into opportunities, lifeIMAGE also implemented sales development representatives that worked alongside their sales team.

The Results

lifeIMAGE chose Televerde because they were looking for an experienced, collaborative partner with the ability to scale. By outsourcing the early stages of the pipeline to Televerde, lifeIMAGE increased their brand recognition by implementing a lead generation engine driving qualified prospects to purchase decisions. A pipeline value of $2.5 million allowed breathing room to expand strategically with a reliable partner committed to their success.

“Televerde has been a true partner in augmenting and optimizing our lead gen capability. They are highly responsive and flexible, and achieved pipeline growth targets three months ahead of schedule.”
Scott Koles, Regional VP Northeast,
Life Image

We’ve got a
track record of success