$2.5+million
pipeline increase
69%MQL
to SAL conversion rate
Increased
brand recognition
The
Background
lifeIMAGE, a leading provider of cloud-based Medical Image Exchange technology, provides a network that securely connects users and systems for an instant electronic connection. The lifeIMAGE network makes an organization’s imaging practices more accountable, allowing them to thrive under new reimbursement models and meet strategic initiatives that ensure that all care providers and referrers can see the whole patient picture.
As an innovator in their space, lifeIMAGE was new and having difficulty identifying their sweet spot in the market. Their low brand recognition resulted in frustration within the i
Challenges
- Lacked brand recognition as medical technology innovators
- Struggled to identify their sweet spot in the market
- Little to no resources to increase sales pipeline
The Solution
Televerde Services
- Data Intelligence
- Lead Development
- Sales Development
To better understand the industry and total addressable market where lifeIMAGE provides the most value, we first needed to identify their target customer. To accomplish this, we brought our data intelligence solution to the table. Through in-depth research, we drilled down on the known target audience and uncovered additional personas and industry segments.
We then turned our attention to the attrition and its effect on lead volume.
The Results
lifeIMAGE chose Televerde because they were looking for an experienced, collaborative
“Televerde has been a true partner in augmenting and optimizing our lead gen capability. They are highly responsive and flexible, and achieved pipeline growth targets three months ahead of schedule.”
– Scott Koles, Regional VP Northeast,
Life Image
