GOOD DATA IS POWERFUL, BUT HARD TO FIND
As a marketer, there’s nothing more frustrating than seeing weeks of campaign planning wasted because of bad data. If you’ve ever had a direct mail package returned to sender, launched an email campaign that resulted in a high bounce rate, or implemented a call campaign and found your contacts were no longer with the company, you know the pains we’re talking about.
Bad data not only hurts your marketing efforts, it also impacts your company’s bottom line.
Having a large database isn’t enough. You need a plan to confirm it’s complete and accurate before launching your marketing initiatives. This helps ensure success today and sales results tomorrow.
Quality information and keen insights about your audience can help you improve lead volume, increase lead conversions and, ultimately, drive revenue growth. In fact, organizations with a strong commitment to data quality can produce 70% more revenue than those with average data maintenance processes.
We can help you get there.
We perform target market research that turns insight into engagement. We work with you to understand your ideal customer and create a profile that details which prospects have the highest likelihood of closing, spending more and renewing most often.
Based on this profile, we assess your existing database, help you fill gaps in your data, acquire new data that supports marketing and sales efforts across your total addressable market, and provide reporting and analytics so you can make data-driven decisions around list source performance and campaign results.
“Today, driving lead generation is multi-faceted. It’s not just about picking up the phone and making contact, it’s about leveraging the different channels. Televerde provides us a systematic approach and a team to build pipeline.”
– Tom Versfelt, VP Commercial Sales, Epson
READY TO USE ACTIONABLE DATA?
Our data experts can fix, improve and increase the size and accuracy of your marketing database.