Televerde’s Alicia Rasta Recognized on CRN’s 2026 Women of the Channel List for Advancing Partner-Led Growth
PHOENIX (May 4, 2026): Televerde, a global revenue creation partner supporting marketing, sales, and customer success for B2B businesses worldwide, is proud to announce today that CRN®, a brand of The Channel Company, has recognized Alicia Rasta, Vice President of Global Sales, on the prestigious Women of the Channel list for 2026.
This annual CRN list celebrates women from vendors, distributors, solution providers and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2026 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers.
At Televerde, Ms. Rasta plays a central role in translating complex enterprise and partner needs into scalable, repeatable revenue solutions. Over the past year, she has aligned Televerde’s sales strategy with partner go-to-market motions, driving more consistent pipeline generation, stronger partner execution, and improved revenue outcomes across the channel.
In addition, she has been instrumental in evolving how Televerde supports partner-driven growth by identifying patterns in successful channel programs and operationalizing them into structured, repeatable offerings. Her work has helped transform client-specific engagements into scalable capabilities that improve pipeline flow, strengthen stakeholder alignment, and increase revenue predictability.
“It’s a privilege to celebrate the remarkable achievements of these women who are driving meaningful change across the IT channel,” said Jennifer Follett, VP of U.S. Content and Executive Editor, CRN at The Channel Company. “Each honoree has demonstrated exceptional leadership and a commitment to bold, innovative strategies that fuel transformation, growth, and success for their organizations and the broader channel. We’re proud to recognize their impact and look forward to seeing how they continue to shape the future of our industry.”
“Alicia’s impact goes well beyond sales performance,” said Vince Barsolo, CEO of Televerde. “She has helped shape how we translate our capabilities into scalable, partner-led revenue outcomes. Her ability to align our go-to-market approach with the needs of enterprise partners has strengthened our position in the channel and created a more predictable path to growth for our clients.”
The 2026 Women of the Channel will be featured online beginning May 4 at crn.com/wotc.
About Televerde
Phoenix-based Televerde is the first and only fully integrated sales, marketing, and customer care solutions organization that delivers revenue as a service and customer experience expertise with a human touch, best-in-class technology, and an operating model resilient to shifting market conditions. Since 1995, Televerde has generated more than $14B in revenue for the world’s leading B2B companies, including SAP, GE, Broadcom, and Securus Technologies. Learn more about Televerde business solutions here: https://televerde.com/.
A purpose-built company, Televerde believes in second-chance employment and strives to help disempowered people find their voice and reach their human potential. Five of Televerde’s eight engagement centers are staffed by incarcerated women, representing 70 percent of the company’s 600+ global workforce. The Arizona State University Seidman Research Institute recently documented the model’s success in a study. The results reveal that Televerde’s program participants attain employment, earnings, and education at higher rates and re-offend at significantly lower rates than other formerly incarcerated females in the United States. The complete study can be accessed here.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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The Channel Company Contact:
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The Channel Company
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