Broadcom’s acquisitions of CA Technologies and Symantec created significant operational complexity across its customer and partner ecosystem. While the integrations expanded the business, they also introduced uncertainty for customers navigating new processes, contacts, and support structures.
As service experiences became inconsistent across channels, onboarding varied by customer, and escalation volumes increased, the risk extended beyond customer satisfaction. Enterprise customers who feel unsupported during periods of change are more likely to disengage, creating retention and revenue risk.
Broadcom needed a scalable support model capable of maintaining trust, delivering consistency, and protecting customer relationships while internal teams focused on integration efforts.