How Watkins Wellness Scaled Dealer Alignment Across 900+ Partners
Building a channel support model that improved adoption, dealer satisfaction, and long-term growth.
The Challenge
Watkins Wellness relies on a global network of more than 900 independent dealers to drive growth. As part of a broader modernization initiative, the company migrated its dealer network to Salesforce to improve visibility, consistency, and operational efficiency.
However, successful adoption required more than technology deployment. Independent dealers were balancing multiple priorities, product lines, and business demands, making ongoing enablement and support critical to long-term success.
Without a dedicated channel support function, dealer questions flowed directly to internal teams, creating inefficiencies, slowing response times, and diverting resources away from strategic initiatives.
As the channel expanded, Watkins needed a scalable approach to dealer support that could drive adoption, improve alignment, and grow alongside the business.
Key Results
80%
Salesforce certification achieved within the first year
900+
Independent dealers supported
100%
Dealer satisfaction rating in early support surveys
The Objective
Watkins Wellness needed a partner that could:
The Solution
Televerde implemented a centralized channel support model designed to improve dealer adoption, streamline support, and create a scalable infrastructure for channel growth.
The solution included:
Dedicated dealer support and inquiry management- SLA-driven performance management and reporting
- Salesforce certification and adoption enablement
- Support for dealer portals, warranty systems, onboarding, and new product lines
- Dealer feedback and insight reporting to internal leadership
Rather than operating as an external vendor, Televerde became an extension of Watkins Wellness’ channel organization, providing consistent support that strengthened dealer engagement and reduced pressure on internal teams.
The Results
Televerde’s channel support model improved dealer adoption, strengthened channel alignment, and created a scalable foundation for future growth.
The partnership delivered:
80% Salesforce certification achieved within the first year, exceeding the 75% target
-
100% dealer satisfaction rating in early support surveys
-
900+ independent dealers supported globally
-
Reduced reliance on field teams for routine support and enablement
-
Expanded support across multiple systems, programs, and product lines
-
14-year partnership supporting ongoing channel operations
The result was a more connected, engaged dealer network supported by an infrastructure designed to scale alongside Watkins Wellness’ growth.
Why It Matters
Technology adoption and channel alignment do not happen through mandates alone. They require ongoing support, enablement, and consistent engagement.
Watkins Wellness demonstrates how a dedicated channel support model can improve adoption, strengthen dealer relationships, and create the operational foundation needed to support long-term channel growth.
When dealers have access to knowledgeable, responsive support, they stay engaged, perform more effectively, and become stronger contributors to business success.
