Maximize Partner Success With Televerde’s Lead Pool Solution – Alicia Rasta

Published Previously in CRN Magazine

What is Televerde’s Lead Pool solution, and how does it benefit manufacturers and channel partners?

Televerde’s Lead Pool solution is a dynamic service that acquires and qualifies leads for manufacturers and their channel partners, ensuring each lead is routed to the most appropriate sales team based on solution fit, industry and geography. By leveraging the manufacturer’s brand and selling into all relevant personas, our agents, who are well-versed in the manufacturer’s entire product and solution portfolio, can identify and address the specific challenges faced by prospective customers. This results in more effective lead routing, fewer missed opportunities and higher conversion rates, driving growth for both manufacturers and their channel partners.

Why did Televerde design the Lead Pool solution, and what problems does it solve?

Many of Televerde’s clients are global technology companies with extensive channel ecosystems. They faced common challenges, such as a lack of visibility into the ROI of their marketing development funds (MDF) and a desire to support their channel more effectively.

Through various programs, we discovered a recurring issue: Partners are often restricted to specific products, regions, or vertical specializations. These restrictions can lead to missed revenue opportunities in situations where partners are not approved to sell certain solutions that the OEM can. Additionally, the OEM’s brand
is often more prominent than the partner’s, making it more challenging for partners to engage prospects. Televerde designed the Lead Pool solution to address these challenges by enhancing visibility, optimizing lead routing, and ensuring that opportunities are not missed due to these constraints.

How does Televerde’s Lead Pool provide added value through in-depth reporting and analytics?

Televerde’s Lead Pool program offers comprehensive, centralized reporting and analytics that go beyond lead generation. We provide detailed insights into partner performance, including product performance, regional impact, sales velocity, conversion rates and won/lost visibility. This level of reporting ensures manufacturers have transparent visibility into the ROI of their MDF spend, allowing them to assess the effectiveness of their partners, optimize strategies across different regions and make informed decisions that drive sustained growth and success.