Sales and Marketing Alignment
A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.
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Thermbond Generates 115 Leads in 5 Months with SDRs
Thermbond recognized some areas in need of improvement within their sales and marketing strategy. They knew that to acquire net new business, the first step was to reestablish and understand their total addressable market (TAM). Net new opportunities were not being generated at acceptable levels.
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