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business people sitting in office at desk learning about CFO marketing ROI
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How CFOs Evaluate ROI of Marketing Investments

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team sits at table and tables about what CMOs should look for in a sales outsourcing firm
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What CMOs Should Look for in a Sales Outsourcing Firm

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Illustration of a CEO standing on an upward arrow, using a telescope to symbolize strategic pipeline visibility and business growth.
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Why Every CEO Needs To Own The Pipeline Again

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A Day on the Green That Builds Careers and Community

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Using Customer Lifetime Value to Drive Precision Marketing

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Woman stands and uses digital tablet to master predictive analytics AI for sales forecasting
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AI-Driven Predictive Analytics: Transforming B2B Sales Forecasting

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Why B2B Businesses Need to Adopt AI-Driven Appointment Setting Tools

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Leveraging AI for Dynamic Pricing Strategies in B2B Sales

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April Bosworth and Michelle Cirocco with Tara Trask at Sirius XM Radio for The Last Mile Podcast
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Building Careers Behind Bars: April Bosworth & Michelle Cirocco on The Last Mile Podcast

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Sales Enablement Isn’t a Toolkit– It’s a Mindset

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How to Utilize Account-Based Marketing for Targeted Leads

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woman sits at desk with laptop computer and smartphone and learns about marketing mix optimization
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Optimizing Your Marketing Mix for Greater ROI

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