QUALITY LEAD GENERATION BEGINS WITH SALES AND MARKETING ALIGNMENT
Getting the highest quality leads into the hands of your sales team produces
If your marketing efforts are producing a large volume of unqualified leads, you’re not only wasting budget, time and resources, you’re also undermining your demand generation efforts and hurting the marketing and sales relationship.
In order to deliver the most qualified leads, sales and marketing teams must find common answers to two questions: Who is the ideal target customer? What lead qualification criteria should be used?
Businesses with effective sales and marketing alignment achieved 208% higher marketing revenue than organizations with disjointed teams.
ADDRESSING THE SALES AND MARKETING DIVIDE
As your outsource partner, we will work closely with both your sales and marketing teams to understand your solution and value proposition, gather market intelligence and develop target buyer personas that allow us to start conversations with the right prospects.
We work with both marketing and sales to define a marketing qualified lead (MQL) and determine what information your sales reps would like to know about an organization before having the first appointment. From cold calling to qualifying inbound leads, we make sure MQL criteria is met and your sales reps don’t waste time on prospects who aren’t ready for a conversation. The result is better sales and marketing alignment and improved conversion rates.
Reporting and analytics help us monitor and optimize your campaign to ensure we’re spending time on the most responsive companies and contacts and creating solid opportunities.
“Televerde’s lead quality – just like its reps – exceeded my expectation. I hear on a weekly basis from Inside Sales that the leads this year are much stronger and more qualified than others in the past. I attribute this to the unbelievable energy that the Televerde reps have put into learning the product they are representing.”
– Mark Craven, VP Sales, Pulse Secure
ENGAGE, QUALIFY AND SUCCEED.
Get in touch with our team to find the right solution for your business needs.