Full Circle, Bold Moves, and the Right Sort of Scary: A Q&A with Nick Beecroft
At Televerde, growth isn’t just a number—it’s a mindset. Whether it’s helping clients scale faster, helping individuals rebuild their lives through second chances, or expanding our global footprint, we believe in going after big goals with purpose. That’s what drew Nick Beecroft to the company and why he’s the right fit to help lead our international sales strategy.
Based in Scotland, Nick brings over a decade of enterprise sales experience across start-ups and some of the largest PE-backed software companies in Europe. He knows what it takes to build high-performing teams, close complex deals, and bring sales and marketing together around a shared goal.
We caught up with Nick during his first weeks on the job to talk about what excites him most about joining Televerde, what sales leaders get wrong (and right), and why the “right sort of scary” is a sign you’re aiming high enough.
You said this role brought your career full circle. What’s the story behind that?
Chris Mercer (Managing Director, EMEA) and I go way back. We first worked together in 2014 when I became the third employee at a company he’d just launched. Since then, he’s been more than a former boss. He’s become one of my closest friends and mentors. He’s helped guide me through every role I’ve had over the past 11 years, and when the opportunity came up to work together again, it just felt right. We understand each other’s pace, strengths, and standards, and more importantly, we’re aligned on our values both in business and in life. Returning to work with him at Televerde feels like coming full circle, but with even bigger goals ahead.
You described the plans here as “the right sort of scary.” What did you mean by that?
The goals Televerde has laid out aren’t modest. They’re ambitious, bold, and that kind of pressure, the kind that makes your legs shake a little, is exactly what gets me fired up. It’s about going after something so big that the journey itself becomes transformative. If you’re going to put in the work, why not aim for something that feels just out of reach? That’s when the wins feel the most rewarding. When we hit the heights and smash the targets the feeling looking back will be all the sweeter.
You’ve closed multimillion-pound deals, built pipelines, and scaled teams. What’s one lesson you wish you’d learned earlier?
Enterprise deals will close on your timeline six times—but only once on the buyer’s. I wish someone had told me sooner to build the close plan with the prospect, not just for them. Get aligned early and keep checking in. It saves so much stress and prevents deals from stalling unnecessarily. Also, if I’m being honest, I wish I’d taken more time to enjoy being an individual contributor. There’s something incredibly satisfying about being hands-on in the field, closing deals, and driving your own success.
You’re passionate about fixing the disconnect between sales and marketing. What’s the one-sentence solution?
In short: The sooner sales and marketing act as parts of the same function, the faster you see the reward from their collective effort.
If I can add a bit more, I’d say: They are not really different departments, but different parts of the same funnel. The handoff is where too much value is lost, and closing that gap is where the biggest gains are made.
What’s the most costly mistake companies make when it comes to sales outreach?
Far too many teams strip the creativity out of outreach. In chasing efficiency, they forget that innovation and failure are part of the process. I’ve worked across start-ups, scale-ups, and massive PE-backed organisations, and the pattern is the same: the highest-performing teams embrace experimentation, learn from missteps, and fail fast. That’s how you find what works and scale it.
What’s something surprising about Televerde that most people wouldn’t expect?
I came in thinking we were primarily a lead gen partner for SaaS companies, but I was wrong. Televerde’s capabilities stretch across channel partner management, inbound campaigns, customer support, and more. And the industries we serve? Far more diverse than I expected. From manufacturing and fintech to healthcare, robotics, and AI. We’ve got experts across the board. It’s no wonder we’re a global leader in demand generation and customer growth.
You gave a shoutout to Televerde’s mission-driven business model in your first LinkedIn post. What stood out most to you?
It’s rare to find a business that’s both performance-driven and purpose-led. Televerde’s model does exactly that. The partnership with Televerde Foundation and the second-chance employment model are admirable, sure, but more importantly, they’re effective. The people who thrive here are the ones who challenge the status quo, lead with empathy, and create meaningful change. That kind of culture doesn’t happen by accident. It’s been built intentionally, and they’ve sustained it for more than 30 years. That’s something I’m proud to be part of.
