Embrace SMARKETING: 8 Tips to Align Sales & Marketing for Success

There’s a running joke in business that John Gray’s book, “Men Are from Mars, Women Are from Venus,” was really written about sales and marketing. Let’s face it, the relationship between the two teams at most companies is typically described as rocky, if not dysfunctional. But aligning these two organizations doesn’t have to be a pipe dream. Keep Reading >>>>>

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