WPCAREY: A corporate conscience: Good for the community & company

More than 48 percent of the general population has lost trust in business. Ninety-one percent of consumers would switch brands if a different one was purpose-driven and had similar price and quality. More than half (85 percent) of consumers believe that to be successful, corporations of the future will need to care about people and take a more active role in societal issues. “People are overwhelmingly expecting that businesses get involved in solving societal problems today,” she said. “It’s not just the job of government and nonprofits. Seventy-four percent believe businesses bear as much responsibility as government for driving positive social change.”

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