CMOs & Chief DE&I Officers: Joined at the Hip for a DE&I Revolution
CMOs & Chief DE&I Officers: Joined at the Hip for a DE&I Revolution
In today’s rapidly evolving business landscape, the push for Diversity, Equity, and Inclusion (DE&I) has moved from the peripheral to the very core of corporate strategies. Our latest whitepaper, “CMOs & Chief DE&I Officers: Joined at the Hip for a DE&I Revolution,” explores this paradigm shift, emphasizing the essential role of Chief Marketing Officers (CMOs) in guiding and bolstering DE&I initiatives. But why should the mantle of DE&I resonate so closely with the marketing domain? This comprehensive guide explains how CMOs, with their unique grasp of brand narratives and audience insights, are perfectly poised to collaborate with DE&I leaders in reshaping organizational culture. By treating DE&I like a crucial marketing strategy, businesses can ensure a more genuine, sustained, and impactful commitment to inclusivity.
So, what’s in it for you?
Beyond the insights into the synergies between DE&I and marketing, the whitepaper offers a roadmap for businesses keen on making a tangible difference.
You’ll discover:
- Actionable strategies to revitalize your recruitment pipeline.
- How to effectively harness data to minimize unconscious bias.
- How to foster a more harmonious collaboration between HR, CMOs, and Chief DE&I Officers.
Whether you’re a business leader, a marketer, or an HR professional, this whitepaper serves as a guidepost, illuminating the transformative potential of truly integrated DE&I strategies. Dive in and equip your organization with the tools and knowledge to lead a DE&I revolution from within.
What Business Leaders Are Saying
“Simply having a DE&I policy isn’t enough. Customers are eager to engage with brands where they see their values reflected, and they need to see genuine commitment and tangible actions, not just words. The connection to purpose brings inclusivity and authenticity to life for both organizations and their customers. Given this expectation, this whitepaper hits the nail on the head by illustrating how aligning internal and external DE&I efforts can more accurately portray a true commitment to diversity, equity, and inclusion. It provides a pragmatic roadmap, showing how, with Marketing at the table, we can synchronize our DE&I actions with our brand promises, meeting and exceeding customer expectations, all while maintaining authenticity and truth.”
— Patti Moran, Global Demand Generation Leader
