Epson’s Tech Stack Yielded a 2:1 ROI
Results:
50%
SAL Conversion
2:1
Closed Won ROI
9:1
Pipeline ROI
Today, driving lead generation is multi-faceted. It’s not just about picking up the phone and making contact, it’s about leveraging the different channels. Televerde provides us a systematic approach and a team to build pipeline. We’re absolutely impressed and amazed by the preparation the team has embracing Epson and making us all successful.
Tom Versfelt, Vice President of Commercial Sales
It all started with perfect timing. With roots in the quartz watch, Epson has been a part of some of the most memorable moments in Olympic history and continues to set the pace for the future, with products that span from printers and projectors to robotics and semiconductors.
As a worldwide company, Epson is the market leader in multiple product lines. However, this lends to a complex go-to-market strategy, with different core audiences, buyers, buying processes and routes to market with different products. With these complexities, Epson realized the need to modernize their go-to-market strategy with a technology-centric approach. Knowing the importance of adding technologies that work well together, Epson did their research to build their tech stack and processes, and turned to Televerde to apply the human touch.
Watch the video to see how through a refined go-to-market strategy, Epson improved customer experience, cross department alignment and communication, and ultimately increased the number of leads generated, achieving a 9:1 pipeline ROI and 2:1 closed won ROI.
Contact Televerde today to discuss how we can help you reach your goals.
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