How Improved Sales & Marketing Alignment Helped SAP Achieve 41% YoY Increase to Mid-Market Pipeline
The Challenge:
Entering the mid-market space, SAP needed to build volume at scale and drive digital-first customer experiences. Given that its sales and marketing teams were disjointed, and it needed a more holistic approach involving account-based marketing, marketing automation, and more to differentiate itself from competitors, SAP required a solution that could help them:
Televerde helped SAP in five significant ways (click on image to view in new window):
Contact Us Today
Related Resource
Envestnet/Yodlee Shows 38:1 ROI with Sales Development Representatives Layer
Ron Barasch, Senior Director of Marketing and Demand Generation at Envestnet|Yodlee, faced a number of challenges. Yodlee was poised for hyper-growth without an inside sales team in place. Armed with well-known client names and supportive success stories, he knew they could overcome these challenges but needed processes in place to ensure that leads were well-qualified before being handed off to the sales team. Find out how Televerde was able to bridge that nurturing gap from lead to opportunity.
Read Resource
