How Improved Sales & Marketing Alignment Helped SAP Achieve 41% YoY Increase to Mid-Market Pipeline

The Challenge:

Entering the mid-market space, SAP needed to build volume at scale and drive digital-first customer experiences. Given that its sales and marketing teams were disjointed, and it needed a more holistic approach involving account-based marketing, marketing automation, and more to differentiate itself from competitors, SAP required a solution that could help them:

Televerde helped SAP in five significant ways (click on image to view in new window):