Living, Breathing ROI

ROI is an important way to measure business success. So is ROP (Return on Purpose). When we invest in a disempowered community, there’s an additional return – purpose: people lifted up, lives transformed, and communities strengthened.

In this TEDx, Televerde graduate Valerie Ochoa shares how she became a successful sales leader behind bars, while making an impact on client success…underscoring both ROI for clients, and ROP within Televerde’s second-chance business model.

view in new window

Related Resource

Reboot Marketing Organization: Make Marketing Accountable for Revenue

Read Resource