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Using Ideal Client Profiles to Drive Customer Centric Alignment, Innovation, and Growth
Watch this episode as Brendon Derr, RevExecs Founder and Mastermind Facilitator, and Chris Daniels, Televerde’s Chief Revenue Officer, talk all things Ideal Client Profile (ICP). Have you defined your ICP? Chances are, so many other projects took priority this year, and this may not have bubbled up to the surface. Who serves your ICP? The answer is everyone, which we cover in greater detail on this episode of the Morning Marketing Mug.
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