By partnering with Televerde and implementing the account-based approach, InsideView has generated 3x pipeline in target accounts, in addition to higher customer retention.
Today, InsideView has a blended model, with internal/employee SDRs in addition to the Televerde team. This allows InsideView to “load balance” the team, promoting employee SDRs into sales roles as quickly as they are ready, and being able to “turn up” their reliance on Televerde very quickly to backfill those positions.
Additional benefits of an ABM approach powered by technology have shown decreased ramp time, high energy. and extreme dedication from their team. “Televerde has been an integral piece in enabling us to successfully execute an ABM approach,” says Tracy Eiler, InsideView’s CMO. “ We’re able to measure our success at each stage of the funnel and see the continuous value our Televerde SDRs bring to our internal team. Our sales teams would not be as successful without them, especially in the enterprise.”
“Televerde is a critical part of our team. They help us to be agile, scalable, and efficient — giving us so many more options for improving our marketing and sales velocity.”
– Tracy Eiler, Chief Marketing Officer, InsideView