By partnering with Televerde and implementing the account-based approach, InsideView has generated 3x pipeline in target accounts, in addition to higher customer retention. Today, InsideView has a blended model, with internal/employee SDRs in addition to the Televerde team. This allows InsideView to “load balance” the team, promoting employee SDRs into sales roles as quickly as they are ready, and being able to “turn up” their reliance on Televerde very quickly to backfill those positions.
Additional benefits of an ABM approach powered by technology have shown decreased ramp time, high energy. and extreme dedication from their team. “Televerde has been an integral piece in enabling us to successfully execute an ABM approach. We’re able to measure our success at each stage of the funnel and see the continuous value our Televerde SDRs bring to our internal team. Our sales teams would not be as successful without them, especially in the enterprise.” Tracy Eiler, CMO
“Televerde is a critical part of our team. The ability to be agile in terms of scalability and velocity gives us so many more options for marketing and sales deliverables.”
– Tracy Eiler, Chief Marketing Officer, InsideView