The Future of Channel Partnerships: Insights Ahead of the Channel Partners Conference & Expo
The way companies approach channel partnerships is changing fast. Subscription models, AI-driven sales strategies, and evolving partner ecosystems are redefining how businesses grow. That’s why events like Channel Partners Conference matter—they’re where the best conversations happen, the latest trends take shape, and the smartest strategies get shared.
We’re arriving early to soak in the conversations, connect with tech partners, and explore the strategies that will define the next era of channel success. There’s even a 1920s-themed kickoff party—because why not mix a little fun with the future of business? We hear it will be the cat’s pajamas and a roaring good time.
But beyond the networking and new connections, this event is about what’s working, what’s changing, and what’s next. Let’s look at some of the big topics for the conference.
The Shifting Channel Landscape
The traditional reseller model isn’t enough anymore. Companies are prioritizing co-selling, joint solutions, and deeper integrations to deliver real value beyond the initial sale. Partners aren’t just closing deals—they’re driving customer success, expanding retention strategies, and helping businesses grow long-term.
AI and automation are also transforming the channel. Predictive analytics, automated lead qualification, and data-driven insights are giving partners a competitive edge. Televerde helps organizations make sense of these shifts by providing the data, strategy, and support they need to optimize revenue and improve partner performance.
Overcoming Challenges in the Channel
The shift to subscription-based models has made one thing clear: long-term customer success matters more than ever. But keeping partners engaged beyond the initial sale isn’t always easy. We’ve seen firsthand how businesses struggle with partner incentives, retention strategies, and managing multi-vendor solutions in a hybrid-cloud world.
At Televerde, we’re helping partners cut through the noise with strategic outreach, actionable insights, and sales development support that makes it easier to stand out, strengthen relationships, and drive revenue.
What We’re Excited to Discuss
Every year, the best takeaways from Channel Partners Conference don’t just come from the keynote stage—they happen in conversations on the expo floor, over coffee, or in those unexpected moments when ideas start to click. This year, we’re looking forward to discussions around:
- How AI is reshaping partner enablement and customer engagement
- The strategies top-performing channel leaders are using to build stronger, more resilient partnerships
- What it takes to drive sustainable revenue growth in today’s channel landscape
We’ll be walking the floor—let’s talk! If you’re attending, let’s connect and trade insights. Whether you’re tackling challenges in partner incentives, exploring AI-driven sales strategies, or just want to swap notes on what’s working, we’d love to hear your perspective.
If you’re going to be at the conference, get in touch and let’s set up time to chat!
See you in Vegas!
