Why (and When) You Should Outsource Your Marketing and Sales

Marketing and sales are the lifeblood of every business—a collaborative force that keeps the pipeline flowing to drive conversions, sales, and growth. But for many companies, creating the right synergy between marketing and sales teams is challenging. Today, average alignment between the two functions is a mere 16%, and organizations are missing out on revenue and opportunities as a result. That’s why many choose to outsource marketing and sales.

Choosing to outsource marketing and sales brings an array of benefits, from deep expertise to process optimization to technology infrastructure and more. But it does come with a certain level of investment and requires a commitment to successful partnership.

Understandably, when considering outsourcing, many marketing and sales leaders have questions like:

• How do we know if outsourcing marketing and sales is right for us?
• What measurable results can outsourcing deliver for our business?
• How do we find the right marketing and sales service provider?

In this guide, we’ll answer these questions and more. We’ll walk through the clear signs that outsourcing may be right for your business, steps for finding the right partner, and best practices for ensuring long-term success.

Quick Takeaways:

• Outsourcing marketing and sales can provide access to specialized expertise and resources that enhance efficiency and performance outcomes.
• Limited in-house resources, the need to scale, low performance results, and challenges with alignment are all signs that outsourcing might be beneficial for your business.
• Outsourcing enables greater flexibility and quicker response to dynamic and changing business environments.
• Effective outsourcing partners should have relevant industry experience, use advanced technology, have a strong reputation, and be culturally compatible with your teams.

5 Signs to Consider Outsourcing Marketing and Sales

For many businesses, determining whether or not they should outsource—and the right time to do it—can be challenging. However, there are clear signs that can help make the decision quicker. If your organization is experiencing any of the following challenges, it’s a good time to consider outsourcing marketing and sales as an option.

1. Your In-House Expertise is Limited

Whether you’re a new startup or an established business, there may be times when you lack the specialized skills and knowledge needed for effective marketing and sales. It can happen when you are building a new team, dealing with high turnover, or recently lost an important member of your leadership team.

In these and other scenarios when internal knowledge is limited, outsourcing can provide access to experienced professionals who bring deep expertise and proven methodologies.

2. You Have Resource Constraints

Limited resources, such as time, budget, and personnel, can hinder your marketing and sales efforts. This often happens when teams are stretched too thin, managing multiple responsibilities without enough support.

Outsourcing can alleviate this pressure by providing the necessary support staff to handle routine tasks, allowing your internal experts to focus on complex, high-priority strategic priorities. This ensures that all initiatives receive the attention they deserve, improving overall efficiency and effectiveness of your efforts.

3. You Need to Scale

As businesses grow and markets evolve, marketing and sales must be scalable enough to be adjusted to meet changing demands. Scaling in-house resources, however, can be challenging and resource-intensive. Outsourcing marketing and sales gives your business the flexibility to scale activities up and down as needed.

This ensures that your teams can adapt to market changes, launch new campaigns quickly, and handle increased workloads without the burden of hiring and training additional staff. One recent survey found that this level of flexibility is the top reason companies choose to outsource.

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4. You’re Not Seeing the Results You Expect

When your current marketing and sales efforts are not yielding the desired outcomes, it may be a sign that external expertise is needed. This could manifest as stagnant growth, low conversion rates, or ineffective marketing campaigns. 

Outsourcing marketing and sales can bring fresh perspectives, advanced tools, and innovative strategies to your business. By leveraging expertise from seasoned professionals, you can drive consistent and measurable results, so that your marketing and sales efforts contribute more impactfully to your business goals.

5. You’re Struggling to Align Your Teams

As mentioned earlier, most companies find it challenging to keep their marketing and sales teams aligned. At the same time, however, it’s well-known that alignment between these two functions drives better performance.

For B2B brands, marketing and sales alignment means high-fit prospects are significantly more likely to accept a connection request from their sales team because they’ve been exposed to and nurtured by marketing.

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6. You Need to Focus on Core Initiatives

When your company wants to concentrate on its core business functions, outsourcing marketing and sales can free up valuable resources. This allows internal teams and leaders to stay focused on critical initiatives that directly impact your business’s growth and success.

This approach not only enhances productivity but also ensures that marketing and sales efforts are handled by specialists dedicated to achieving optimal results.

How to Find the Right Outsourcing Partner

Choosing the right outsourcing partner for your marketing and sales efforts is crucial, and with countless provider options available today, it’s essential to know what to look for in order to make the best choice for your organization.

Things to look for in your outsourcing partner include:

• Relevant Industry Experience: Ensure your provider has a successful history in your specific industry and the ability to address your unique challenges and needs.
• Specialized Expertise: Look for a team with specialized skills in the areas you need support most (ex: content, lead-gen, sales development, appointment setting, etc.).
• Cutting-edge Technology: Choose a partner who utilizes advanced marketing and sales technologies that can integrate seamlessly with your existing systems.
• Tailored Solutions: Opt for providers that offer customized strategies and can adapt their services to fit your evolving business needs and goals.
• Strong Reputation: Research their market reputation through reviews, testimonials, and case studies to ensure they have a track record of delivering results.
• Clear Communication: Prioritize partners who emphasize transparency and maintain open lines of communication to keep you informed and involved.
• Cultural Compatibility: Assess whether their company culture and values align with yours to ensure a harmonious and productive working relationship.

By prioritizing these important criteria, you can find a marketing and sales outsourcing partner that will serve as a true extension of your team and drive the best possible results.

Taking the Next Steps

Outsourcing your marketing and sales functions can be a game-changer for your business, giving you access to specialized expertise and resources at scale, while freeing up time for your internal teams to refocus strategically.

If you’re ready to elevate your marketing and sales efforts through outsourcing, Televerde can help. Our leading solutions are designed to help you propel growth with proven strategies and unmatched industry expertise.

Contact our team today to learn more and get started.