Employee Experience: The Underrated Driver of Sales
In this article, we’ll explore what it means to create a positive employee experience and why it’s important to your business.
Providing the ultimate customer experience is what drives most businesses. After all, when customers are satisfied, they’ll return for future purchases, spread the word about your business, and provide opportunities for customer lifecycle marketing. But in focusing so much on the customer, companies often forget about the ultimate driver of sales within their company: the employee experience.
Employee experience is essential to a company’s success. Every touchpoint of an employee’s encounter with their company affects their feelings about their business’s purpose, culture, and brand. All of this directly impacts employee retention, engagement, development, and performance. As a result, employee experience plays a major role in a company’s lead generation, sales growth, and revenue.
Keep reading to learn how to create an employee experience that contributes to your company’s overall success.
- Employee experience (EX) encompasses everything from duties and processes to workspace, technology, and company culture.
- A company that invests in employee experience reaps numerous benefits, including increased productivity, higher employee retention, and happier customers.
- To truly understand the employee experience you provide, put yourself in your staff’s shoes and walk through their employee journey to identify areas for improvement.
What Exactly is Employee Experience?
Employee experience (EX) involves every aspect of a worker’s interaction with their company. From the hiring and onboarding process to daily job duties and even their eventual departure from the company, every touchpoint affects an employee’s perceptions about the business.
EX isn’t just about duties and processes. It also encompasses:
- Corporate culture: An environment where people feel valued, appreciated, and encouraged to participate brings higher engagement. This leads to collaboration, innovation, and a strong sense of teamwork.
- Technology: Access to equipment that works properly and has the latest software empowers people to fulfill their job responsibilities.
- Physical workspace: Comfortable desk chairs, clean bathroom facilities, and windows that let in sunlight all affect a person’s work life.
All of these aspects impact a person’s effectiveness in the workplace. For these reasons, it’s clear that EX is an important aspect worthy of attention and nurturing.
5 Benefits of Nurturing Employee Experience
A positive EX leads to high employee satisfaction, and that impacts every aspect of your business. Here are five benefits to making employee experience a priority within your company.
1. Increased Productivity
An employee who feels welcome to share their ideas and contribute to the overall success of the team is motivated to participate. This increased engagement leads to fewer absences and higher levels of productivity, which ultimately benefits your bottom line. After all, companies with high worker satisfaction are 23% more profitable than companies with unsatisfied employees.
2. Higher Retention Rates
Turnover leaves companies short-handed in fulfilling customer demand. Hiring, training, and onboarding new talent also cost the company significant money. It can take as long as six months for a company to begin to profit from a new hire. By nurturing employee experience, you can increase retention rates and maintain a happy, productive team.
3. Attract Top Talent
When you create a positive working environment where employees thrive, word gets out. Not only do people want to work for a company that encourages their participation and appreciates their input. People also want to work with other employees who bring innovative ideas, engage in collaboration, and work together toward a common goal.
By prioritizing employee experience, you attract other talented candidates who want to join your team and thrive in your work environment.
4. Provide a Better Customer Experience
Satisfied employees who enjoy their job care about the company’s mission and the success of the business. For this reason, they’re more likely to go the extra mile to create a positive experience for their customers. They provide more pleasant interactions, are more knowledgeable about the company’s products and services, and are more willing to provide a higher level of customer service. All of this creates a better customer experience which translates to demand generation, higher conversion rates, and more sales.
5. Greater Insight
When a company focuses on employee experience, they can conduct internal surveys to track their progress. Feedback from these studies can provide invaluable insight to determine what areas of the business need improvement to boost employee satisfaction.
By better understanding the needs and perceptions of their employees, business leaders can continue to create a work environment that encourages engagement, productivity, and overall employee fulfillment.
How to Improve Employee Experience
Providing a positive employee experience is critical to your company’s success. Understanding what makes employees happy can help you create a better employee experience. Check out this video that explains the employee experience in more detail and provides real world examples of companies who succeed in this regard.
It’s important to assess every aspect of your employees’ journey throughout their lifetime at your company. Put yourselves in their shoes and approach these touchpoints as though you were an employee:
- Hiring process: Evaluate your hiring and onboarding process. Is communication positive and clear? Do you give people the resources they need to begin their new role?
- Onboarding: Imagine you’re a new hire. Is there a committee to welcome you to the team? Are you given a mentor to walk you through unknowns? Ensure your company culture is such that new people feel included and valued rather than ostracized and outcast.
- Workspace: What is the office space situation in your company? Are office chairs comfortable and supportive? Is office furniture well maintained, or is it broken and falling apart? Make sure lighting is conducive to the tasks people should perform and that equipment is fully functioning for optimal productivity.
- Communication: Invite your employees to share feedback about their experience in your company. Find out what areas they feel you’re succeeding, and learn about improvements you could make to increase levels of satisfaction. Provide an anonymous suggestion box, online survey, or an open-door policy where people are encouraged to visit with you in person.
Evaluating each of these areas can help you create a positive employee experience that makes people eager to do their best every day.
Reassess Your Company’s Employee Experience
Televerde is a global sales and marketing solutions provider that helps businesses with lead generation and sales growth. Our qualified staff can help you take a fresh look at your employee experience and create a strategy that improves engagement, customer satisfaction, and closed sales. Let us help you improve your employee satisfaction rates.
Looking for resources? The Televerde Resource Library consists of webinars and tools to help you prioritize employee experience in your workplace.