Sales and Marketing Alignment
A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.
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SunPower Shows 31x ROI with Marketing Automation & Content Spend
SunPower had a high prospect drop-off rate throughout the buyer journey and lacked the resources to recycle and nurture cold leads. They turned to Televerde to help find out why. Read how the right mix of strategy and marketing automation delivered outstanding returns for this solar innovation and sustainability company.
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