Rethinking Revenue in a New Era of Marketing

Leads, awareness, click-to-open, page views . . . they’re all important metrics. But in the push to achieve best-in-class marketing KPIs, it’s easy to lose sight of the one metric that matters: revenue. For success in this new era of marketing, the bottom line should be the bottom line. Download this infographic and look at how revenue-driven marketing is rewriting the rulebook for effective customer engagement.

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