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SunPower Shows 31x ROI Tied to Marketing Automation and Content
SunPower had a high prospect drop-off rate throughout the buyer journey and lacked the resources to recycle and nurture cold leads. They turned to Televerde to help find out why.
Envestnet/Yodlee Shows 38:1 ROI with Sales Development Representatives Layer
Ron Barasch, Senior Director of Marketing and Demand Generation at Envestnet|Yodlee, faced a number of challenges. Yodlee was poised for hyper-growth without an inside sales team in place. Armed with well-known client names and supportive success stories, he knew they could overcome these challenges but needed processes in place to ensure that leads were well-qualified before being handed off to the sales team. Find out how Televerde was able to bridge that nurturing gap from lead to opportunity.
ABM Pilot Created $2.7M in Pipeline in Just 14 Weeks
Our client is a global market and technology leader in business software, but their account executives didn’t have the time to allocate to target and nurture key accounts. To increase the penetration into the retail sector, Televerde and our client piloted an account-based marketing (ABM) program. Read how they focused on three fundamental components of an account-based strategy that resulted in 103 net new accounts and nearly $3M in pipeline, including 12 target accounts, in a matter of weeks.
InsideView Generates 3x Pipeline With ABM Approach
Ron Barasch, Senior Director of Marketing and Demand Generation at Envestnet|Yodlee, faced a number of challenges. Yodlee was poised for hyper-growth without an inside sales team in place. Armed with well-known client names and supportive success stories, he knew they could overcome these challenges but needed processes in place to ensure that leads were well-qualified before being handed off to the sales team. Find out how Televerde was able to bridge that nurturing gap from lead to opportunity.
