Going Strong in a 12-Year Relationship: All Time High ROI of 56x

Results:

25%

YOY increase in inbound lead conversion

$11.2

Million Closed/won business

For over 20 years, this $5.5B company has been helping leading enterprise organizations accelerate business breakthroughs and deliver outstanding cost efficiency through innovative data storage and management solutions. Organizations worldwide choose this leading technology company for its “go beyond” approach and broad portfolio of cloud computing, flash storage, and disk-to-disk backup solutions.

Back in 2005, our client turned to Televerde to create a demand center of excellence to support current customer inquiries, enterprise field sales, and partner enablement. With the successful completion of the center, Televerde was hired to create an inbound team to capture inquiries from all sources, including contact us inbound forms, toll free inbound calls, emails, and interactive chat. When recent industry changes required our client to start long-term strategic planning for an international sales expansion, a rebranding effort, and a comprehensive overhaul of business processes, they once again turned to their long- standing partner, Televerde, to continue generating sales and marketing success.

The Solution

Over the past twelve years, Televerde and this industry leading data storage company have grown together through a relationship built on trust and results.

Televerde’s own global expansion has helped facilitate this client’s recent international needs in a changing business climate. In addition to remaining responsible for all of this client’s inbound lead support in the U.S., Televerde helps manage event recruitment campaigns and partner channel programs, and recently launched Lead Development and Sales Development agents in Latin America to support the company’s sales and marketing efforts in Argentina, Brazil, and Chile.

The Result

From 2005 through 2009, Televerde-supported programs delivered more than 15,000 leads and created $120 million in incremental revenue for this client. Results keep improving year-over-year, and in 2016, Televerde generated $14.1 million in revenue for the company, along with $53.9 million in pipeline from inbound support programs.

As the relationship has grown, so has this client’s ROI, which is now up to 56X overall. Televerde is a strategic partner trusted to help drive long-term revenue growth through people, technologies and processes.

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