Part 2 of 4
In our most recent survey, What Does Sales Need & Want from Marketing, we asked more than 200 B2B sales executives a number of questions about their relationship with their marketing departments. When it comes to enabling Sales with tools and activities, marketing delivered the tried and true. Even with the associated costs, in-person events were a clear winner.
When asked to identify the top marketing tools, assets, and activities they found most useful for driving leads and revenue, survey respondents put industry events in the top position, followed closely by a well-articulated value proposition, compelling case studies, sales presentations, and product sheets, and active social media activity.
Read previous post: “What Does Sales Really Think of Marketing?” – Part 1 of 4