When you think of telemarketing what images come to mind? Zombies, headstones, and dial tones? If you’re like most people, you probably have a preconceived notion that telesales is dead. Contrary to popular belief, the need to combine the human touch with your tech stack is alive and well, and the heartbeat of any modern demand generation strategy. Yes, it’s true: jumping on the phone and making calls is still one of the most effective sales tools.
With over 25 years honing the art of telesales, we’re sharing the tactics we’ve used to deliver results for clients like InsideView, Marketo, and Pulse Secure.
Dust the cobwebs off those headsets and Join Xavier Major, Televerde’s Demand Generation Guru, to learn:
· How to combine tech with human effort to do more with less while getting better results.
· How data plays a fundamental role in setting up your campaigns for success.
· Why persistence and follow up are underrated tactics that can change the size of your pipeline.
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When problems need solutions companies call Xavier. His 6-year background in marketing automation, media buying, and marketing strategy has led to over $5 million in revenue for his consulting clients. Currently, building the future of demand generation at Televerde where he is the Demand Generation Supervisor. His team strives to set the example for how Demand Generation should be done.
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