While many brands instantly connect the benefit of software or infrastructure as a service to their organization’s potential, leaving something as important as sales to an outside team may seem like a major boundary not to cross.
The general idea of outsourcing sales isn’t new, but it’s certainly strange and uncomfortable if it’s new to you.
However, sales as a service can truly help your business leverage its full potential with the right team.
A dedicated sales service unlocks access to the latest technology, flexibility to grow, specialized talent, streamlined lead generation, and much more.
What is Sales as a Service?
Sales as a service – which we’ll call SaaS in this post – is the concept of outsourcing every level of your sales team, from management down to reps.
While SaaS typically refers to full-team service, outsourcing the full team isn’t mandatory. For example, you might outsource sales management roles, relying on their expertise to guide your mid- and entry-level reps.
You might also realize better results from outsourcing a broader team of reps who rely on your existing management for guidance. It all depends on your unique organization and sales structure.
However, outsourcing the full team with SaaS also unlocks the full range of benefits. You get the syncretic efficiency of a specialized team running with the latest tactics and tech.
The Benefits of Sales as a Service to Your Organization
Consider your current sales shortcomings, strengths, existing workload, and potential over the next few years as you evaluate whether sales as a service is right for your company.
Harnessing Big Data and Using Predictive Analytics
Feel isolated in your dirty data problem? Almost every company struggles collecting, vetting, and cleaning data – it’s not just you!
Dun & Bradstreet found that 46% of companies don’t have the proper technology in place to harness and manage their data. Another 43% admit to failing at some data-driven projects.
Sales as a service manages all the tedious big data problems so you can spend more time studying the insights and putting them into action.
For example, you can finally reap the benefits of predictive analytics for things like content personalization, lead nurturing, lead scoring, content creation, and much more.
Leveraging the Latest Automation and Sales Tech
How many times have you wanted to experiment with a new piece of technology or automation but couldn’t bring yourself to spend money on a costly enterprise-level tool?
Sales as a service gives you access to all the latest automation and technology. Not only can you avoid the stress of dealing with sales tech, but you can eliminate the chunk of the budget too.
Research expects sales intelligence technology alone to become a $5 billion market by 2027 – with an impressive compound annual growth rate (CAGR) of 10.5%. You can set your organization on the right path by partnering with a SaaS to handle buying and implementing the tech.
Sales as a Service Gives You Dedicated Talent to Meet Your Unique Needs
Job postings, interviews, vetting, training, onboarding – you can spend tens of thousands hiring a single sales rep only to discover they weren’t the right fit and you need to repeat the process all over again.
Relying on sales as a service means hiring and managing is not your problem. The loss of control might sound scary, but with the right research and vetting, you can find a SaaS team that shares your values and your organization’s unique specialty.
Sales as a Service Offers Scalability to Grow and Adapt
Scaling – up or down – is a delicate process. As a department, sales is especially vulnerable during times of unexpected growth because it has such a critical role to play.
Tedious hiring and training, software upgrades, hardware infrastructure expansion, new data analysis techniques – each one is just another place for growth to backfire.
SaaS lets you set aside the complex day-to-day impact of scaling so you can focus on the future and growth. Technology, labor, data, nurturing, tools – SaaS handles everything at your total discretion.
United Front and Strategy to Reach New Heights
Sick of the inter-department conflicts or even the intra-department conflicts between sales reps? You might be surprised to learn how marketing, sales, and customer service can function in unity when you rely on sales as a service.
SaaS only has one agenda: your organization’s sales growth. This growth mindset and easygoing communication approach from SaaS means things like data, integrations, customer communication, scoring, and nurturing can improve across all departments.
Sales as a Service Lets You Reduce the Learning Curve
Most sales teams already require ongoing training: software integrations, data analytics, lead nurturing tactics, ABM, and many more.
With business intelligence software and sales intelligence software markets on track to skyrocket, you’ll want to factor ongoing training and onboarding into your sales team schedule.
Sales as a service eliminates the issue at the source, all without the need to hire in-house. You never need to accommodate for the learning curve of tactics, specialties, accounts, or technology because your SaaS team is solely focused on results.
Streamlined Lead Generation
You might not be totally on board with bringing strangers onto your team via sales as a service for delicate ABM engagement or lead nurturing tasks.
However, imagine what your best sales reps could accomplish when you free them from tedious lead generation.
C-level employees and marketers can’t really understand the emotional and mental drain of lead gen. With that in the hands of SaaS, your in-house sales team can devote their full energy and motivation to lead nurturing, ABM, analytics, and scoring.
Test the Waters with Sales as a Service
Building trust for such a critical part of your team isn’t easy.
Find a sales company with a proven record of delivering results for companies like yours.
Research their case studies to judge their level of commitment to relationships – both within the client company and the leads and customers too.
Make sure any sales as a service contender has both the experience and culture to blend with your company and deliver the results you need long term.
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