SOMETIMES THE BIGGEST RISK IS STANDING STILL
Expanding into a new market or introducing a new solution can mean more leads and a growing sales pipeline. But it comes with challenges.
Entering a new target market means you need to educate and motivate your internal sales team to see the value in change while reconciling fears that a new approach could impede their ability to hit quota. Oftentimes, companies have to resort to motivation in the form of costly incentives and even then cooperation is limited.
You also need to either fail fast or quickly establish proof of success to optimize and increase the investment. To track progress, you’ll need solid reporting on what’s working and what’s not.
Finally, you’ll need the ability to scale marketing and sales support for your solution if it takes off or if the new market is highly receptive.
Many companies severely underestimate the investment in money, time, and effort required to successfully generate sales in new markets. So what steps can you take to position yourself for go-to-market success?
63% of marketers believe their biggest challenge is generating traffic and leads.
– State of Inbound Report, 2017
IT ALL STARTS WITH MARKET INTELLIGENCE, RESEARCH AND DATA
Our market research, account and buyer persona profiles, lead generation, and data acquisition and enrichment services enable you to develop a strategic market entry plan to test, optimize and scale campaigns.
Our best-in-class execution model will enable you to test a new market or introduce a new solution. Our proven model ensures your campaigns launch quickly and on time without overlooking critical campaign components.
As your partner, we provide access to the marketing automation tools, calling platform, skilled sales resources, and reporting you need to successfully launch into market. Based on market feedback, we will continuously optimize the go-to-market messaging and approach to find what resonates with target buyers and results in qualified leads.
Our integrated campaign approach will enable you to quickly scale your business and drive sales results.
“It’s great to see a multi-channel approach using new and old channels work together to enhance the customer buyer journey. It’s truly right customer at the right time thereby driving efficiency in targeting and speed to close.”
– Beth Graham, Vice President of Marketing, Republic Services
Our team is ready to help you expand your reach and gain new leads.