Through a long standing relationship with Televerde, our client had a solid demand generation strategy in place. The team was generating results and providing value, however they started to notice a decline in contact rates. With no internal resources to help build a social selling strategy, our client consulted with Televerde to develop a plan that would modernize their selling methods and increase their contact rate across campaigns.
Thermbond recognized some areas in need of improvement within their sales and marketing strategy. They knew that to acquire net new business, the first step was to reestablish and understand their total addressable market (TAM). Net new opportunities were not being generated at acceptable levels.
With a focus on digital marketing and strong web traffic, this hot tub manufacturer didn’t have good visibility into how those web visitors were converting into buyers. What were web visitors looking for, and how could they deliver it in a way that converted more customers? To answer those questions, the manufacturer needed a way to easily track the buyer journey and develop the actionable insights that would drive more revenue.
Telecommunications company, Spectralink, needed to align sales efforts for lead generation tactics. Televerde addressed the challenge with nearly $3M in sales in the first 6 months.